Are you new to Search Engine Optimization or website marketing?
Have you heard words like “web crawler”, “search engine spider” or “search engine robot”? All these words are one and the same thing. If the web crawlers get all the answers from the web pages correctly, then your website is more likely to rank higher.
Let us start with learning about what are these web crawlers, Google Bots and how do they work?
What is website Crawlability?
A degree of access to Google Bot has to your website means the crawlability. The easier for the web crawlers to sift through your website, links, and content, the better the results and ranking improves.
However, it is absolutely possible for the crawlers to be blocked, if not your entire set but possibly some set of pages. You must note that you can manipulate according to yourself which page can be crawled by Google Bot or can’t be.
What is Google Bot?
Each and every engine has its own bots. A Google Bot, simple language, means going from one link to another within the same web page.
Google bot is the name given to Google’s crawler. A web crawler is defined as an automated program that browses the Internet systematically for new pages. This is also known as Web indexing or Web-spidering.
The search engines use web crawlers to update the search indexes. Thus, if you want your website to rank good, then the Google Bot must visit your web pages first.
How does Google Bot work?
Google Bots as well as web crawlers follow the links of your webpages. If it finds new links on the page, then the further found links will be added to the next list. If the link is broken or doesn’t work anymore, or even if you updated new content on the webpage, Google Bot will further update the Index.
Links are really important for Google Bot in order to allow it from going to one page to another page. And the links can be of any kind- image links, anchor-text, nav-bar, and also the links that are hidden with easily readable JavaScript.
It uses databases and sitemaps found during previous crawls to figure out where to go next. Whenever a new link is found on the page, it is added to the list of the new pages. Make sure that Google bot indexes your web pages correctly to get a good ranking on Google.
With all these in mind, what do you think Google Bot in SEO terms?
SEO or Search Engine Optimization is done to increase the visibility of the website. The effectiveness of Google Bot’s crawl depends upon how your website is mapped out through the text links. The SEO techniques are adopted in a manner that is geared towards both the Search engine results pages (SERPs) as well as Google Bot.
Optimization for Google Bot
In order to make the Google Bot crawl faster on your website, first, know that it is a technical process that can be boiled down to bring down the technical barriers. These are those technical barriers that prohibit the crawlers from being able to access the website efficiently. You should be familiar with this technical process. Know that if the Google Crawler fails to recognize your website and its pages correctly, then it becomes difficult for your website to rank well. If you think that your website rank can be improved, then find those errors and aim to fix them.
Conclusion
A Google Bot is like a little robot that visits the website and studies them. And, if you have made technically sound choices for your website, then the Google Bot is likely to come often on your web pages. Make sure to add fresh content regularly. Sometimes, when you make some major changes on your website, you would need those Google Crawlers on your website so that the changes can be updated on the Index.
Do you think your website is ready to be crawled by Google Bot? Take the help of the professionals of the ImpactInteractive and analyze your website and make it Google Bot ready to rank better!