How to Optimize Your Google My Business (GMB) Profile in 2025

In today’s digital world, having an online presence is critical for businesses of all sizes. Google My Business (GMB), now part of Google Business Profile, is a powerful tool that helps your business show up in local searches and on Google Maps. Optimizing your profile can significantly improve your visibility and attract more local customers.

If you’re ready to make the most of your GMB profile, here are simple, actionable steps to get started.

1. Claim and Verify Your Business Profile

Start by going to Google and searching for your business. If you see it come up, you should click “Claim this business.” If not, then create anew profile on Google My Business.

When your business is claimed, you’ll need to verify it with Google. Typically, this means that Google will mail a postcard to your business. It will contain a code that you use to confirm ownership. There are also options for phone, email and instant verification in some cases.

2. Complete and Accurate Information

Detailed profiles are what Google really likes. The more detailed your profile, the higher it will rank in search results. to make sure that your profile is high-ranking, review and answer every one of the following fields correctly:

A complete profile makes it easier for customers to find accurate information about your business, and it also boosts your local ranking.

3. Add High-Quality Photos and Videos

Photos and videos are an essential part of your Google Business Profile. They help potential customers get a sense of what your business offers. Businesses with photos are more likely to attract clicks and visits.

Here’s how to make your visuals work for you:

4. Collect and Respond to Reviews

Customer reviews are critical for building trust and attracting new customers. Businesses with higher ratings and positive reviews often rank better in local search results.

5. Use Posts to Share Updates

Google allows you to create posts to keep your audience informed. These posts appear on your business profile and can highlight promotions, new products, events, or announcements.

6. Optimize for Local Keywords

Local SEO is all about targeting customers near your business. Including relevant keywords in your GMB profile can help you appear in local searches.

7. Monitoring Insights

Google gives you useful data on how people actually use your GMB profile through the Insights section. These specific metrics indicate the main ways people find and interact with your listing.

This data can be used to recalibrate your efforts and focus on what’s driving results.

8. Enable Messaging

Google’s messaging feature lets customers contact you directly through your profile. This can be a convenient way to answer questions and convert leads.

9. Keep Your Profile Updated

An outdated profile can frustrate customers and hurt your credibility. Regularly review and update your GMB details, including hours, services, and photos.

Additionally, stay on top of Google updates or features that could benefit your business.

Why Google My Business Matters

Optimizing your GMB profile is one of the easiest and most effective ways to increase your business’s visibility. Whether you run a small local shop or a large company, GMB helps you connect with customers searching for businesses like yours.

At ImpactInteractive, we specialize in helping businesses enhance their online presence. Contact us today to learn how we can take your digital strategy to the next level!