But there is a flip side to it. If you are not considering these factors before creating a website for yourself, then the results would not be as you wish them to be. Several mistakes could be done by you when you create a website. This is where this guide would help you to identify those mistakes which you would be making while getting an eCommerce website. Continue reading below to know the 5 mistakes which people make while creating an eCommerce website and how you could solve those mistakes.

1. Poor navigation and slow loading

If you want to make your eCommerce website a huge success, then make sure that it is user-friendly. The websites have evolved a lot and with this evolution, the websites are providing new features for the website audience. This navigation would help you to establish trust between the user and the website. If the user experience is good, the trust of the user for the website would increase to a great extent, and hence, he would be using it often. The websites which have a good user base have made some designs for navigations that have been game-changing for the whole eCommerce website industry. It would be suggested to take inspiration from these tried and trusted navigation designs.

In addition to website navigation, the time needed by a website to load is a major factor that would be contributing to the user experience. A website that takes too much time to load is a time waste for the user and no one wants to waste their time. Hosting servers, speed of the internet, content which you have on the page are some factors that contribute to the speed with which the website loads. But, the major factor which would contribute to the speed is web design. Getting a web design which would be optimized to provide better loading speed is a must for your website.

2. Unclear picture of the product on sale

If the product is not correctly depicted, people coming to buy it won’t be having confidence in it and hence, avoid buying it. There are two ways with which contribute to the unclear depiction of the product, they are,

• No quality image of the product on sale: The images which your website has for the products you are selling should be of high quality and should be full of details. For getting high-quality images you should hire a professional photographer who might have some experience in product photography.
• Improper, wrong, or incomplete description of the product: Descriptions are an integral part of your website and if it is incomplete, fuzzy to understand or wrong, it would not be getting the sales it deserved.

3. Unsupportive website design

The web design of your website is the key to your eCommerce website. If the design is unresponsive, the people visiting it would cease coming to it. If the website is rendered unresponsive you are sure to lose more customers than gaining one. Other than this, if the design of the website is such that people find it untrusty, they would not be making any purchases from it. This is where you need expert eCommerce, website developers.

4. Bad reviews

If your website is getting reviews that are against it, you won’t be doing the business you might have wished to do. Social media engagement is a must for getting better reviews. This would increase the trust and authority you wish.

5. No support for the users

However good your website is, if it does not have support for your customers it is going to be as good as dead. Several instances that come up show that customer support is necessary. Get live chat boxes or live customer care support for your website users.

Wrapping up

eCommerce website designing is not as easy as you might be thinking and is highly sensitive. However, with the above-mentioned guide, you would get better at it and get a website that is great for users. Impact Interactive has years of experience that is enough to avoid all mistakes in designing e-commerce websites.

The post 5 biggest mistakes to avoid in e-commerce web design first appeared on Impact Interactive.

• Shopify
• Magento
• Opencart
• SquARE Space
• Big Commerce
• Wix
• 3D Cart
• Woo commerce
• J2 Store
• Easy digital downloads
• Ecwid
• Voution
• Weebly

When it comes to selecting an e-commerce platform, it helps you in creating about 60 % of your business. Hence you need to choose one wisely as per the requirement of your business.one must look into all of the aspects of ecommerce platform like, pricing for a short term and long term, ease of access, templates and modules, support for international trade i.e it must support multi languages and multi currency features,payment and shipping modes, etc.

Reasons Why e-Commerce Platforms Play an Important Role in Online Shopping?

e-Commerce Has an Integrated Approach

e-Commerce platforms deploy an integrated approach by providing both front end as well as back end functionality, which makes it easily customizable and scalable. The cloud based eCommerce platform provides timesaving automatic functionality which makes profit in the business. The integrated feature helps in reducing the extra hardware and software part of the business. Such a platform makes it more accessible to customers by providing a seamless shopping experience .

Payment Gateway Approach for Transfer of Funds:-

e-Commerce platforms use gateways for payment transfer. That makes the platform hasslefree and enables the customer to purchase the products and services provided by a particular business. It is very important to have a safe gateway option for making payment because when we select an eCommerce platform, half of the business will come from online shopping. A Cloud based eCommerce platform works in a virtual memory and provides a secure way with many fund transfer options for the customers like Internet banking, UPI money transfer, credit cards, debit cards, paytm etc.

e-Commerce Platform Provide Scalability

Growth comes with changes in the right direction and when it comes to growth of business over the international network, it needs to keep upgrading the services and functionality. The ecommerce platform here helps in accepting the new products and services started by any business organization. The eCommerce platform comes with functionality of upgrading the business to the next level globally and increasing some more features in the store trouble free.

Invoicing and Order Management

When a business grows globally it definitely increases the selling of the products which needs to be managed correctly. For such online shopping business websites, they need a real time system and methodology to accept customer’s requests in a sequential manner. This can not be done manually because of the internet traffic of a growing business,so instead of purchasing another software for handling such real time requests one can purchase an ecommerce platform with this feature inbuilt. It is one of the key features of an Ecommerce platform to manage order and create invoice. It provides a proper detailing of the selling and handles all the orders smoothly.

Themes and Multilingual Functionality

Some of the ecommerce platforms come with the functionality of multiple languages which is helpful when it comes for creating international business through online shopping. So whenever you are selecting an ecommerce platform for your business make sure that it has this feature. Having visibility in various languages and accepting currency from different nations makes it easier to grow the business globally. And the themes help in creating a fancy and attractive front view of the website, which attracts more customers and increases traffic on the website.

Wrapping up:

These were the five main reasons why ecommerce platforms are important to grow your business online, but the concept of an ecommerce platform is really vast. The reasons why one must use these platforms for business growth doesn’t end here there are many more. Some of the ecommerce platforms provide the documentation part also which is needed by every business, and for completion the documentation part, many business units use some other software which is not required if one selects the appropriate ecommerce platform according to the business needs. ImpactInteractive can help you in achieving your online shopping business goals through the latest ecommerce techniques.

The post Why is the e-Commerce Platform The Best for Online Shopping? first appeared on Impact Interactive.

conversion rate eCommerce websites continue to grow year by year because these are providing maximum comfort to the people with secure online shopping, delivery of products on time and more. Now, expectations for user experience are growing higher than ever.

With the growth of estore, the competition is growing faster. So, you have to put more efforts to improve your eCommerce business. Because your website success comes into play when discussing the conversion rate of your estore, so here are listed some techniques to improve your eCommerce conversion rate.

How To Improve eCommerce Website Conversion Rate

• Improve Product Image

  Start by improving your product image. It should be of high quality and optimized. Visitors should be able to view the photo clearly when it is zoomed in. High-quality images can slow down the performance of your site. Use the smart image compression and convert the images to a newer format like WebP that ensures easy image optimization.

• Give Attractive Offer

  The thing what attracts the visitors to become your customer is the offers. Great deals with offers are something that every buyer loves a lot, such as:

  • Free Shipping
  • Discount Offers
  • Buy 1 Get 1
  • Free Bonus with every purchase
  • And more

  If you give these offers with limited time, you will find more traffic to your site. It is an excellent way of promoting your e-Commerce website.

• Boost Your Site Speed

  The online users abandon your site and start exploring the new one if your website does not open in a few seconds. So, you have to apply the right method for reducing the latency and speed up you estore. For this:

  • Test Your Website’s Speed
  • Optimize Images
  • Reduce HTTP Requests
  • Minify CSS & JavaScript
  • Avoid 301 Redirects
  • Caching
  • Infrastructure
  • Fix 404 Errors
  • Serve Scaled Images
  • Database Optimization

  Among other methods, one thing that eCommerce store owners must do to improve page speed instantly is CDN. It helps to offload your static assets like product images, GIFs, videos, CSS files and more to CDN’s edge servers.

• Mobile Optimization

  This is one of the common and most important things in digital marketing. Because mobile users have surpassed the number of desktop users, it is necessary to make your eCommerce website accessible on various devices without eliminating its speed and quality.

• Abandon Cart Emails & Retargeting

  Abandon cart emails work right for the frequent visitors on your site however they have not made any purchase with you yet. Use MailChimp or Klaviyo to send emails to the visitors who abandoned their cart. Moreover, you can offer coupon code in the email to get your customers back with a better deal. Additionally, use the Google AdWords or Facebook Ads to retarget the people who visited your site.

These tactics mentioned above will not only improve user experience but also increase revenue. Follow the simple tips, and if you need professionals’ help, feel free to contact us at Impact Interactive. Ours is a web design and development company in Hamilton. From designing eCommerce site to improving its conversion rate and traffic, our highly talented and experienced team can do anything for you. Call us to fix your appointment with our professionals and get the right solution.

The post Want To Improve eCommerce Conversion Rate? Follow These Proven Tips first appeared on Impact Interactive.