With more and more advancements in technology, Google algorithms keep on changing. This creates more challenges for the websites to compete and rank higher in their SERP’s. It is not that big task but one has to adjust according to the latest trends.
There are a lot of factors that contribute to the SEO growth and it is important to pay attention to each one. You just can’t rely on a single strategy but have to implement multiple strategies to get the best results for your website.
- Start Working on Mobile Traffic
With more users switching to their mobiles for accessing websites, it becomes a must for the websites to get a responsive design.
It’s high time that websites start preparing content for their mobile audience. Responsive design gets acknowledged by Google greatly and this affects the ranking of your website in a big way.
- Look beyond Google
There is no doubt that Google is the undisputed search engine king! This does not mean it is the only search engine out there to watch out for.
You might have no idea that your customers might be using Yahoo, Bing etc. which have different SEO priorities. It is important that you work on each and every search engine, maximizing the chances to reach out to your customers.
- Get Your Site Restricted To One Topic or Keyword
There was a time when getting maximum keywords to a website meant better SEO results. This is not the case anymore as too many keywords on a single topic gets negative marks from Google bots.
It’s time to be intelligent and use the most relevant and unique keyword that has all the information and is also search-friendly at the same time. Apart from this image alt text, headings, title and descriptions should have keywords for sure.
- Short URL Structure
It is important that the URL structure should be small and descriptive making its categorization easy. Short URLs are also good in terms of UX point of view and are easily crawlable too.
URLs do affect the ranking of a page and should be taken seriously. Static URLs offer more keywords and ease of understanding than the dynamic ones. Also, removing unnecessary outbound links from the pages will be helpful.
Is Your Website Not SEO Friendly?
If you have invested a lot of time, efforts and money in building your website but still can’t make it rank higher, don’t worry! Impact Interactive is there to support you.
Our Experienced SEO experts know exactly what kind of strategies should be carried out for different businesses. Contact us to know more on our SEO services!