e-Commerce platform is a software application which allows you to start your business online and expand it in the global world as well. e-Commerce provides the facility of buying and selling of goods and services online, transfer of funds through secure gateways in a virtual space using the internet. In the era of online shopping there is a wide range of options i.e. e commerce platforms that suit your online store requirement based on features, price, pros and cons.
- SquARE Space
- Big Commerce
- 3D Cart
- Woo commerce
- J2 Store
- Salesforce Commerce Cloud
- Easy digital downloads
When it comes to selecting an e commerce platform, it helps you in creating about 60 % of your business. Hence you need to choose one wisely as per the requirement of your business.one must look into all of the aspects of ecommerce platform like, pricing for a short term and long term, ease of access, templates and modules, support for international trade i.e it must support multi languages and multi currency features,payment and shipping modes, etc.
Reasons Why e-Commerce Platforms Play an Important Role in Online Shopping?
e-Commerce Has an Integrated Approach
e-Commerce platforms deploy an integrated approach by providing both front end as well as back end functionality, which makes it easily customizable and scalable. The cloud based ecommerce platform provides timesaving automatic functionality which makes profit in the business. The integrated feature helps in reducing the extra hardware and software part of the business. Such a platform makes it more accessible to customers by providing a seamless shopping experience .
Payment Gateway Approach for Transfer of Funds:-
e-Commerce platforms use gateways for payment transfer. That makes the platform hasslefree and enables the customer to purchase the products and services provided by a particular business. It is very important to have a safe gateway option for making payment because when we select an ecommerce platform, half of the business will come from online shopping. A Cloud based ecommerce platform works in a virtual memory and provides a secure way with many fund transfer options for the customers like Internet banking, UPI money transfer, credit cards, debit cards, paytm etc.
e-Commerce Platform Provide Scalability
Growth comes with changes in the right direction and when it comes to growth of business over the international network, it needs to keep upgrading the services and functionality. The ecommerce platform here helps in accepting the new products and services started by any business organisation. The ecommerce platform comes with functionality of upgrading the business to the next level globally and increasing some more features in the store trouble free.
Invoicing and Order Management
When a business grows globally it definitely increases the selling of the products which needs to be managed correctly. For such online shopping business websites, they need a real time system and methodology to accept customer’s requests in a sequential manner. This can not be done manually because of the internet traffic of a growing business,so instead of purchasing another software for handling such real time requests one can purchase an ecommerce platform with this feature inbuilt. It is one of the key features of an Ecommerce platform to manage order and create invoice. It provides a proper detailing of the selling and handles all the orders smoothly.
Themes and Multilingual Functionality
Some of the ecommerce platforms come with the functionality of multiple languages which is helpful when it comes for creating international business through online shopping. So whenever you are selecting an ecommerce platform for your business make sure that it has this feature. Having visibility in various languages and accepting currency from different nations makes it easier to grow the business globally. And the themes help in creating a fancy and attractive front view of the website, which attracts more customers and increases traffic on the website.
These were the five main reasons why ecommerce platforms are important to grow your business online, but the concept of an ecommerce platform is really vast. The reasons why one must use these platforms for business growth doesn’t end here there are many more. Some of the ecommerce platforms provide the documentation part also which is needed by every business, and for completion the documentation part, many business units use some other software which is not required if one selects the appropriate ecommerce platform according to the business needs. ImpactInteractive can help you in achieving your online shopping business goals through the latest ecommerce techniques.